For bold leaders and ambitious teams

Headquartered in Sacramento, California’s capital city, we work with clients across the country and around the world. Through strategy, coaching, and training, we turn complexity into clarity and ideas into impact. Our team brings sharp thinking, shoulder-to-shoulder collaboration, and practical tools to help you lead with purpose and deliver results that last.

Proving what’s possible

Our name comes from track and field’s ultimate test of speed, endurance, and heart: the 400-meter dash. In major competitions like the Olympics and World Championships, Lane 9 is assigned to the runner with the longest odds. We see ourselves in that story. We meet our clients in high-stakes moments when focus matters, goals are ambitious, and leadership is tested. Through clear strategy, disciplined preparation, and strengths-based coaching, we help them find their stride, build momentum, and cross the finish line with confidence.

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